Management Services

A smooth show requires months of preparation. It requires relationships with vendors and GSCs across the country. Perhaps most of all, it requires the sophistication and experience necessary to pull all this information together for vastly different markets to create an actionable plan that is flexible enough to accommodate a wide variety of possibilities. At NMNA, we check all the boxes.

We provide high-quality customer service to your exhibitors each and every time out. Successful long-term growth strategies rely on that: strong relationships with current exhibitors. That’s why we’re there from early registration through the show’s end, building and nurturing those relationships with one voice, one point of contact, and one unified vision that makes their experience the top priority. Nothing fuels your event’s growth more effectively than the positive word of mouth this strategy generates.

There’s nothing more energizing or exciting than experiencing your show once it’s up and running. The last thing you want to do is deal with any last-minute issues. That’s why we make sure to maintain a presence on the exhibit floor from load-in to load-out that’s both proactive and problem solving: so you can spend that time enjoying your event.

It’s important to acknowledge what went right and what can be improved after the event. That’s how you grow bigger and better every time out. Our exhibitor and attendee surveys, fiscal wrap-up, and professional observations deliver a 360-degree view so you can assess the performance of every facet of your event.

From special packages to added benefits, we offer a wide range of options to help deliver an unforgettable, impactful experience for your members. Providing your membership with perks like this are the hallmark of great organizations like yours.

Exchange ideas with fellow members. Meet with your industry’s most influential executives. Leverage our global network that puts your membership face-to-face with the world’s top decision-makers. These are the opportunities NMNA packs into every exhibition.

A strong showing with motivated and energized membership helps you maximize your visibility to attract non-member businesses. Effectively managing the needs and requirements of these two groups allows you to grow bigger, stronger, and more vibrant.

Hosting your show in the right city, at the right time of year, can be the difference between success and failure. Our experience staff has the relationships you need, in every major city in the country, to find and negotiate the right fit.

NMNA maintains an exhibit sales database for every partner on every show. This provides crossover prospects for all of our events while also delivering a network of contacts to obtain new leads from other related events, online resources and industry publications. We gather this information as part of our partner database, leveraging it so every new event hits the ground running.

Creating a budget, sales goals and overall strategy is just the beginning of the process. Our goal is to turn your exhibition concept into a vibrant, successful reality. To do that, our comprehensive plan includes everything you need to succeed:

• Budget establishment and management
• Vendor procurement
• Exhibitor services/general services contractor (GSC) management
• Registration management
• Transportation, housing and facility services
• Floor plan design and management
• Program development
• Show operations
• Finance management
• Sales process development, deployment and management
• Sales services
• International sales
• Sponsorships
• Show guide advertising

NMNA provides comprehensive sales services associated with your event, including exhibit, sponsorship, advertising and directly or indirectly associated miscellaneous opportunities.

The old adage you’re only as good as the company you keep is one to remember when selling space to exhibitors. Getting the right ones to sign up leads to a roll call of others following suit. Our experienced staff’s use of our exhibit sales database, contact network, online resource and industry publication assets has identifying and signing these exhibitors down to a science.

We know digital marketing. Our successful email campaigns reach potential exhibitors and attendees with impactful frequency and messaging. The data gathered then allows us to target companies that have opened and clicked-through the message. We’re also available through Twitter, LinkedIn and Facebook, creating multiple avenues to reach sales targets.

The best time to take advantage of your event’s energy is while it’s happening. That’s why our strong renewal program works so well. In fact, it sets the pace for the year. We have developed a variety of renewal programs designed for a wide range of client needs and budgets.